If you’ve ever spent time in front of an Apple Thunderbolt display, then you probably know how tempting it is to rest your phone on the stand. And if you’re paying attention to iPhone rumors, then you know that the next iPhone will likely support wireless (inductive) charging. So why wouldn’t Apple capitalize on their customers’ habits by making a new 5K monitor with wireless charging built into the base?
I know the rumor is that Apple is out of the monitor business, but I don’t buy it. First of all, I can’t imagine Apple being content with allowing customers to spend all day every day staring at a logo that isn’t an Apple. And second, as evidenced by LG’s recent technical problems with their 5K monitors, I also can’t imagine Apple permanently handing over such an important part of the customer experience to third parties who might not execute as well as Apple.
I strongly believe that Apple’s partnership with LG is a stopgap measure — a way to cobble together a reasonable but temporary 5K solution to support the launch of the new MacBook Pro. But once the new iPhones are ready to be announced, I think we will discover that Apple has been working on both brand new 5K monitors, and brand new iMacs, in tandem.
Apple’s new 5K monitors won’t necessarily be about directly generating huge profits for the company. Rather, they will be about contributing to the Apple ecosystem — or to borrow a metaphor from Amazon, adding energy to the Apple flywheel. Just like iPhone customers can augment their overall Apple experience by wearing an Apple Watch, and just like Apple Watches can augment the Mac experience by unlocking computers, and just like Continuity augments the experience of using an iPhone and a Mac together, customers will be able to augment both their MacBook and their iPhone experiences by using a single USB Type-C cable to connect a beautiful, extremely bright, wide-color 5K monitor, and to wirelessly charge their new iPhones at the same time.
When trying to peer into Apple’s future from the outside, it’s important to note that they are in the business of inventing the future. That doesn’t mean inventing disparate devices; it means inventing constellations of devices, and connecting all those dots through seamless, wireless services. When Apple removed the headphone jack from the iPhone 7, they didn’t leave it up to third parties to provide bluetooth audio solutions. They did it themselves with both AirPods and with new Beats products to make sure it was done right (they even augmented bluetooth technology with their own W1 chip). And now that Apple has removed almost all the ports from their MacBooks, I can’t imagine they’re going to leave it entirely up to third parties to build out the USB Type-C ecosystem. When it comes to the experiences that really matter (like your Mac’s primary visual interface), Apple will take it upon themselves to do it right.
While I have your attention, I’ll make a few other bold, unsubstantiated predictions:
- Other Apple peripherals (mouse, trackpad, keyboard, standalone Touch Bar) will eventually be wirelessly charged, as well.
- You’ll be able to charge the Apple Watch (along with your peripherals) on your monitor stand.
- And the big one: the next iPhone won’t be called the iPhone 8. I think Apple is going to reset the version number by calling the next new phone they release the Apple Phone.