I was watching something like Community or Modern Family the other night when I saw two commercials that really struck me: one for the iPhone, and one for the Droid. The juxtaposition seemed like a very simple illustration of a point I’ve been trying to make lately which is that Apple is one of the few technology companies that really understands consumers. In other words, probably more than any other technology company, Apple makes products for everyday people rather than for the geeks who design and build them.
Hence all the control Apple insists upon. Geeks like freedom and openness when it comes to technology while most people just want something to work. By carefully controlling the hardware and the software, as well as the retail and support experiences, Apple can give customers exactly what they want: simplicity and elegance.
Google cares about the web. Microsoft cares about software platforms. Apple cares about good experiences. That’s their only prejudice. They will pursue almost any technology whether it’s web-based, installed, mobile, set-top, or otherwise if it makes the power of technology accessible to consumers.
I don’t think most people care about multi-tasking or application approval processes. They just want a device to be easy and fun. I think the two commercials below illustrate which company understands that better: